Breathing A.I.R into your
Inclusive Fintech solutions

Joel helps companies attract, increase and retain a diverse range of clients. He does this by making sure their technology, finance, and wider business solutions are adaptable for today's evolving world!

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Trusted by leading organisations

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Executive Strategy Consultant & Advisor

Joel Blake O.B.E specialises in guiding organisations through the pivotal shift from traditional to inclusive growth cultures.

His core expertise is found in helping organisations to acquire, improve and retain inclusion within their client base, in order to maximise their ROI and increase their competitive advantage.

With over two decades of expertise, Joel's distinctive insights and pragmatic approach are highly sought-after by board executives seeking to drive commercial growth whilst balancing ESG principles, with a primary focus on finance and business support solutions.

International Keynote Speaker on Inclusive Finance and Technology

Joel has advised organisations on how to create more inclusive equity and responsible business support services, with a primary focus on the finance and technology sectors across the UK and the Middle East.

He was recognised as one of the UK's Top 50 Most Influential Black Voices in UK tech, has collaborated with global technology and business institutions, and has been featured across numerous media sites and podcasts.


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Business Leader and inspiring entrepreneur

Joel is a true trailblazer in the world of sustainable finance and inclusive business growth solutions, uniquely merging lived experiences with significant commercial and strategic acumen.

With a remarkable track record, Joel has been the trusted advisor to influential policy makers at No. 10 Downing Street, through to blue-chip corporations and government entities.

His captivating presence on international stages, marked by his real and authentic insights, underscores his unwavering commitment to advancing global financial inclusion, with many awards and accolades, including an OBE for Services to Business Support and Enterprise in 2016.


"Joel is a credible business leader and entrepreneur, who uniquely combines a purpose for positive change with a clear commercial focus. He is also a pleasure to work with!"

Julie Baker

Head of Enterprise and Partnerships and Climate Change
NatWest Group

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"Joel is flexible and innovative and able to draw upon a broad network and specific experience, that makes him an excellent business partner!"

Aaron Reid

Director of Sustainability
Morgan Sindall

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"Joel delivers with passion, energy and a sense of humility, in a truly authentic way. If you are considering working with Joel, I firmly believe that you will benefit as a result!"

Debbie Chilton

Branch Manager,
Handelsbanken (Hertford)

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