Breathing inclusive A.I.R
into finance and technology

Joel helps companies ensure that their technology and finance solutions are inclusive and adaptable, for today's evolving world of business.

Blake Joel photo

Trusted by leading organisations

Blake Joel photo

Executive Consultant & Board Advisor

Joel Blake O.B.E specialises in guiding organisations through the pivotal shift from traditional to inclusive growth cultures.

His core expertise is found in helping organisations to adopt, improve and refine inclusion practices within their technology and finance solutions, in order to maximise their ROI and increase their competitive advantage.

With over two decades of expertise, Joel's distinctive insights and pragmatic approach are highly sought-after by board executives seeking to drive commercial growth, whilst balancing ethical principles.

International Keynote Speaker on Inclusive Fintech

Joel has advised organisations on how to create more inclusive equity and responsible business support services, with a primary focus on the finance and technology sectors across the UK and the Middle East.

He was recognised as one of the UK's Top 50 Most Influential Black Voices in UK tech, has collaborated with global technology and business institutions, and has been featured across numerous media sites and podcasts.


Blake Joel photo

Business Leader and inspiring entrepreneur

Joel is a true trailblazer in the world of inclusive business growth, uniquely merging lived experiences with significant commercial and strategic acumen.

With a remarkable track record, Joel has been the trusted advisor to influential policy makers at No. 10 Downing Street, through to global blue-chip corporations and government institutions.

His captivating presence on international stages, marked by his real and authentic insights, underscores his unwavering commitment to advancing global financial inclusion, with many awards and accolades, including an OBE for Services to Business Support and Enterprise in 2016.


"Joel is a credible business leader and entrepreneur, who uniquely combines a purpose for positive change with a clear commercial focus. He is also a pleasure to work with!"

Julie Baker

Head of Enterprise and Partnerships and Climate Change
NatWest Group

Julie Baker photo
Aaron Reid photo
"Joel is flexible and innovative and able to draw upon a broad network and specific experience, that makes him an excellent business partner!"

Aaron Reid

Director of Sustainability
Morgan Sindall

Debbie Chilton photo
"Joel delivers with passion, energy and a sense of humility, in a truly authentic way. If you are considering working with Joel, I firmly believe that you will benefit as a result!"

Debbie Chilton

Branch Manager,
Handelsbanken (Hertford)

Check out my content

Videos and Podcasts