Making finance
truly inclusive

Affectionately known as the 'Rebel in a Suit', Joel partners with financial services firms, to help them develop impactful inclusive finance solutions.

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Trusted by leading organisations

Blake Joel photo

Driving financial inclusion within ESG

Joel is a highly-regarded business leader, entrepreneur, speaker and presenter.

He challenges the status quo to drive positive change and has 22 years of expertise in balancing commercial growth with sustainable outcomes and EDI practices.

His unique perspectives and approach are in high demand, helping organisations innovate and find solutions to complex problems.

Pioneering change through inclusive fintech  

With his expertise in fintech and inclusive finance, Joel is a sought-after speaker and international thought leader in the industry, helping organisations implement inclusive solutions that drive growth.

He was recognised as one of the UK's Top 50 Most Influential Black Voices in UK tech, has collaborated with leading technology and business institutions, and been featured on numerous podcasts and media sites.

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Award-winning inclusive thought leader

As an advisor, speaker and thought leader in the field of sustainable finance and inclusive business growth solutions, Joel has provided counsel to business policy advisers at No. 10 Downing Street, through to leading firms and government organisations.

Joel is a popular speaker and collaborator on international stages, known for his real authenticity, and unwavering commitment to improving financial inclusion for all.

His unique perspectives, strategic insights, and inspirational drive have earned him recognition and accolades, including an OBE for Services to Business Support and Enterprise in 2016.

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"Joel is a credible business leader and entrepreneur, who uniquely combines a purpose for positive change with a clear commercial focus. He is also a pleasure to work with!"

Julie Baker

Head of Enterprise and Partnerships and Climate Change
NatWest Group

Julie Baker photo
Aaron Reid photo
"Joel is flexible and innovative and able to draw upon a broad network and specific experience, that makes him an excellent business partner!"

Aaron Reid

Director of Sustainability
Morgan Sindall

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"Joel delivers with passion, energy and a sense of humility, in a truly authentic way. If you are considering working with Joel, I firmly believe that you will benefit as a result!"

Debbie Chilton

Branch Manager,
Handelsbanken (Hertford)

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