Your inclusive
finance partner

Affectionately known as the 'Rebel in a Suit', Joel helps financial services firms adapt and grow, by transforming their inclusive finance and business solutions.

Blake Joel photo

Trusted by leading organisations

Blake Joel photo

Making inclusion a tool for growth

Joel is a highly-regarded business leader, entrepreneur, speaker and presenter.

He challenges the status quo to drive positive change and has 22 years of expertise in balancing commercial growth with sustainable inclusive practices.

His unique perspectives and approach are in high demand, helping organisations innovate and deliver solutions, that promote growth and fairness for all.

Pioneering change through inclusive fintech  

With expertise within fintech and inclusive capital, Joel is often sought to help organisations feel more confident around enhancing their financial support models in modern times.

He was recognised as one of the UK's Top 50 Most Influential Black Voices in UK tech, has collaborated with leading technology and business institutions, and been featured in numerous podcasts and media sites.

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Award-winning inclusive thought leader

As an advisor, speaker and thought leader in the field of sustainable finance and inclusive business growth solutions, Joel has provided counsel to business policy advisers at No. 10 Downing Street, through to leading firms and government organisations.

Joel is a popular speaker and collaborator on international stages, known for his real authenticity, and unwavering commitment to improving financial inclusion for all.

His unique perspectives, strategic insights, and inspirational drive have earned him recognition and accolades, including an OBE for Services to Business Support and Enterprise in 2016.

Blake Joel photo
"Joel is a credible business leader and entrepreneur, who uniquely combines a purpose for positive change with a clear commercial focus. He is also a pleasure to work with!"

Julie Baker

Head of Enterprise and Partnerships and Climate Change
NatWest Group

Julie Baker photo
Aaron Reid photo
"Joel is flexible and innovative and able to draw upon a broad network and specific experience, that makes him an excellent business partner!"

Aaron Reid

Director of Sustainability
Morgan Sindall

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"Joel delivers with passion, energy and a sense of humility, in a truly authentic way. If you are considering working with Joel, I firmly believe that you will benefit as a result!"

Debbie Chilton

Branch Manager,
Handelsbanken (Hertford)

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